Operational excellence.
Digitally delivered.
Whether you're scaling a growing enterprise, modernizing legacy operations, or building from scratch — I analyze where you are, identify where you're losing, and build the systems that close the gap. End-to-end. No handoffs. No gaps.
I don't just advise.
I build and deliver.
Most consultants hand you a deck and disappear. I stay in it — from the first audit through final implementation. Whether your business is a startup finding its footing, a mid-market company hitting a ceiling, or an enterprise untangling years of inefficiency, the process is the same: analyze, identify, build, implement, optimize.
Deep-Dive Audit
I get into the weeds of your existing operations, tech stack, systems, and digital presence to understand exactly where friction lives and where opportunity is being left on the table.
Gap & Growth Analysis
I map where your business is losing time, money, and momentum — and define a clear, prioritized roadmap that addresses both immediate wins and long-term structural improvements.
Custom-Built Solutions
No templates. No off-the-shelf fixes. I build the exact infrastructure, tools, or digital assets your business needs — websites, apps, workflows, content systems, or ad infrastructure.
Execution & Ongoing Performance
I see it through. Deployment, training, monitoring, and iteration until the system runs the way it should. I measure outcomes, not effort.
Every capability you need.
One point of contact.
From operational overhauls to digital builds — everything is designed to work together as a unified system, not a collection of disconnected projects.
Operational Systems & Infrastructure
The operating backbone of your business — SOPs, process architecture, workflow automation, AI tool integration, and team systems designed for scale regardless of where you are in your growth.
Web & App Development
From conversion-focused websites to fully functional web and mobile applications — built for performance, operational efficiency, and real user experience. Every build includes thorough QA/QC before delivery.
SEO & Search Strategy
Organic search built as a long-term business asset. Technical audits, keyword strategy, on-page optimization, and content systems that compound in value over time.
Brand Strategy & Management
Full-spectrum brand building — from identity creation and positioning to ongoing management and multi-channel advertising. Backed by an extensive network of creative talent, media buyers, and production professionals.
Financial Infrastructure & Advisory
Operational financial strategy for businesses looking to get leaner and smarter. Budget architecture, cost analysis, vendor management, and financial process systems that give leadership real visibility and control.
Change Management & Process Development
Guiding organizations through structural transitions — new systems, team restructures, technology adoption, or operational pivots. I build the frameworks that make change stick and teams actually follow through.
Companies I've proudly worked with.
Engagements across fitness, enterprise tech, sports performance, and beyond.
Some recognizable projects.
A selection of projects across industries — from social platforms to brand builds.
RELAY
End-to-end employee management and operational platform — built and architected from scratch. RELAY centralizes team management, professional development tracking, scheduling, task management, announcements, and performance operations into a single internal system. Fully integrated front-end and back-end with real-time database sync, role-based access control, and the infrastructure to connect with third-party HR and workforce management systems.
PROOOF Social
Designed and developed PROOOF Social — a full-featured social accountability platform built in React Native. Includes user authentication, social feeds, business profiles, plan-based feature gating, verification badges, and an admin dashboard. Built mobile-first with a focus on performance, scalability, and a seamless user experience across platforms.
RoadRunner Scooters
Managed cross-platform content strategy and SEO for RoadRunner Scooters — including blog production, social media, and email campaigns. Developed internal SOPs to streamline content operations and ensure consistency across all channels at scale.
Club Fitness
Created the Club Fitness brand from the ground up — identity, visual system, voice, and digital presence. Delivered a scalable brand package designed for multi-location growth, with systems in place to maintain consistency as the brand expands.
Operator first.
Strategist always.
I'm Lana Johnson — founder of Asklana and the person doing the actual work. My background spans corporate operations, consulting, franchise management, and digital strategy. I've built systems for startups and cleaned up infrastructure for established enterprises. The size of the organization changes. The rigor doesn't.
I bring a rare combination of operational depth and digital fluency — I understand how businesses actually run, and I know how to build the technology and systems that make them run better. No fluff. No outsourced deliverables. Just sharp strategy and clean execution.
Norman, Oklahoma
What clients say.
Real feedback from real engagements. Replace these with your actual client quotes.
Lana didn't just fix our website — she rebuilt the way our entire operation runs digitally. The systems she put in place saved us hours every week and our traffic tripled in four months.
She understands operations at a corporate level but executes like a lean startup. That combination is genuinely rare. Our team actually follows the systems she built because they make sense.
The Google Ads campaign she managed had a 5x return in the first month. Transparent, organized, and she delivers exactly what she commits to. No surprises, no excuses.
Ready to build
something real?
Whether you have a defined project or just know something isn't working — let's talk. I'll tell you exactly what I'd do and why. No pitch, no pressure.
